Selected work

Product · Brand · Website / 2026

Proof

A quieter home for photographs.

A local-first photo app shaped by two decades behind a camera. From the product and visual identity to the website and public beta.

Our role
Founder, product designer & AI-assisted builder
Credit
Independent founder project
Status
Mac public beta
Proof Mac app with a folder-based photo grid, flags and ratings
The Mac library: photographs stay in their folders, with picks, ratings and labels close at hand.

How we approached it

01

Start with the photograph.

Grid, Survey and Loupe make browsing, comparing and inspecting feel like one continuous workflow. The interface keeps controls quiet and gives the photograph the space.

02

Keep the library local.

The catalog and previews live on the Mac. Adjustments are non-destructive, and export creates a new rendered file. File-changing actions are explicit.

03

Build the whole experience.

We developed the product using AI tools, owning the decisions, interface, checking and release work. The same visual language carries through the identity, product website, documentation and download experience.

  • Mac culling and image-review workflow
  • Non-destructive Develop workspace in beta
  • Fujifilm film-simulation and recipe workflows
  • Visual identity, product website and documentation
  • Signed and notarized universal Mac beta
Project status & imagery

The Mac app is available in public beta. Develop tools continue to be refined; the iPad app is in development. Screens show the Mac workflow.

Up next / 02

Lunero

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